For each new business campaign we agree clear objectives for number of meetings sat, briefs identified, and business won. As one campaign reaches fruition, we re-calculate the performance measures to make sure we are constantly tracking,
YYou can identify the brands you want to get in front of, but timing is always going to be a critical factor. With the added complexity of the strengthening influence of procurement, it has never been more important to build and cultivate
What is a good lead for one agency is not necessarily so for the next. We qualify each meeting based on a sound understanding of each client's capabilities and commercial position. This is then aligned to the prospects objectives,
Nigar Ali, Business Development Director, Pacific BUSINESS CONSULTANTS UKWe carefully review each of the elements needed for a successful pipeline on a monthly basis. Post meeting outcomes are clearly defined to ensure our clients are able to maximise each opportunity. Where appropriate.